Keywords are not the brief

A 2,000-word blob stuffed with the city name is not strategy. Content has to support a close.

Technical fixes matter. They are not the whole product. We map what you can win, then write pages with a job.

Honest about competition

Some terms take months. Anyone promising page one in ten days is selling a story.

A blog URL under the service or the city can rank and be linked. A dumping ground cannot.